Marshall Marketing has developed a system that makes marketing intelligence and research actionable and relevant. This system consists of seven disciplined steps. Think of our approach as a game plan that eliminates guesswork while focusing on partnership consultancy, quality research, on-going training and unmatched customer service. These seven steps also detail our mission to provide marketing intelligence full circle, which speaks loudly of our commitment to your success.

1. Ascertainment (needs analysis) meetings to determine the marketing needs and business goals.
   
2. Questionnaire development meeting.
   
3. Customized survey design.
   
4. Data collection
1. Telephone interviewing (64 lines/CATI)
2. Mail out surveys
3. Self-administered surveys
4. On-line surveys
5. Customer satisfaction surveys
5. Data Delivery
1. ASCII format
2. Printed copy
3. Marshall Marketing presentation ready software
6. Data Analysis
1. Generation and lifestyle profiles
2. PowerPoint presentation
3. Executive summary
4. Marketing/ action plan
7. Tactics/strategy meetings (follow up)

Marshall Marketing & Communications Inc.
2600 Boyce Plaza Road
Suite 210
Pittsburgh, PA 15241

Phone: (412) 914-0970
Fax: (412) 914-0971