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| Categories |
| Automotive |
2, 20, 33, 35, 44, 45, 55, 74, 83, 87, 95,
107, 110, 112, 114, 121, 131 |
| Back to Basics |
121-127 |
| Carpet/Floor Covering |
4, 8 |
| Casinos |
61, 62, 91 |
| Community/Charity |
109, 129, 130 |
| Database Marketing |
62, 63 |
| Department Stores |
21, 23, 25, 27, 31, 64, 70, 97 |
| Elderly Assist W/Decisions |
51 |
| Employment |
99, 120 |
| Financial |
7, 11, 13, 32, 49, 93, 126 |
| Furniture |
5, 22, 29, 34, 37, 41, 70, 71, 79, 81,
104, 111, 116, 117, 121, 123, 125, 126 |
| Fast Food |
43, 77, 89, 100, 103, 112, 126 |
| Future Purchase: Plan To Buy |
96, 114, 117, 124 |
| Generations: NOT 25-54 |
7, 45, 51, 75, 86, 97, 103, 127 |
| Grocery |
1, 3, 6, 16, 17, 18, 19, 28, 46, 50, 66, 69,
78, 80, 82, 98, 106 |
| Home Office |
113 |
| Hospitals/Health
Care |
60, 67, 90, 128 |
| Insurance |
54 |
| Internet |
26, 57, 72, 84 |
| Kid Market |
130 |
| Media |
40, 57, 76 |
| Newcomers |
45 |
| News Research |
15, 42, 47, 104 |
| Nursing
Home/Assisted Living |
51 |
| Real Estate |
118 |
| Tires |
14, 24, 102 |
| Travel |
96, 127, 132 |
| Utilities |
9, 10 |
| Selling
Situation/Presentation Techniques |
| Awareness Leads To Market Share |
2, 6, 12, 13, 20, 25, 26, 46, 49, 54, 60,
66, 73, 83 |
| Back To Basics: A Series On Effective Use of MM&C
Data |
121-127 |
| Breathing Life Into Data: Digging Deeper |
3, 7, 16, 71 |
| Client Needs Analysis |
16, 17, 18, 19, 48, 71 |
| Commercials: Using The Right Messages |
2, 3, 9, 10, 32, 34, 35, 41, 58, 61, 71, 75,
81, 126 |
| Customer Satisfaction |
67, 93 |
| Customer Segments: Primary, Secondary,
Shared, etc. |
1, 3, 11, 15, 17, 21, 28, 31, 34, 42, 46, 50, 51, 61, 63, 67, 68,
77, 94, 98 |
| Frequent Shopper Programs |
53, 78 |
| Life Changes and Buying Power |
68, 86 |
| Media Synergy |
4, 8, 14, 21, 37, 39, 48, 64, 74, 85, 101,
110, 111, 119 |
| Negotiating Business Using Marshall Data |
5, 8, 29, 47, 108, 111 |
| Reach and Frequency |
37 |
| Return To Sample |
54, 76 |
| RISC AmeriScan |
3, 9, 10, 32, 34, 41, 56, 58, 59, 71, 75,
127 |
| Sandwich Generation |
51 |
| Selling Sponsorships |
13, 30, 51, 73, 84, 88 |
| Shopping Reasons |
2, 26, 33, 35, 41, 81 |
| TV Works: Tracking Effectiveness |
6, 22, 23, 24, 32, 36, 37, 46, 49, 54, 60,
76, 79, 88, 90, 91 |
| Trending |
6, 7, 11, 24, 25, 35, 53, 66, 69, 70, 82,
83, 87, 88, 90, 91, 92 |
| Using Marshall Data To Project Sales |
16, 17, 20, 23, 36, 37, 43, 55, 57, 77, 96,
132 |
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