RISC AmeriScan
 

Cell 3S:  Daredevils


 



 

 

 



Click on a cell above for Description

Descriptors:
 Advantage seekers
 Appearance
 Empowerment
 Extreme
 Flashy
 Image
 Pleasure
 Recognition
 Status
 Thrill-seekers
Profile:
Daredevils find opportunity within structure, which empowers their individual pursuits and provides the basis of their self-image.  Clothing, labels, symbols of rank and status are “uniforms” which help them to define; these badges also announce their position as members of “the club”.  They live life on the edge, needing to prove themselves through risk-taking and unorthodox behavior.  For Daredevils, competition is a core value, and the recognition of their success and status by others is a deeply-felt need.
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Marshall Marketing & Communications Inc.
2600 Boyce Plaza Road
Suite 210
Pittsburgh, PA 15241

Phone: (412) 914-0970
Fax: (412) 914-0971

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