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Marshall Marketing's
Exclusive Marketing SystemÔ Marshall Marketing’s Exclusive
Marketing System is a customized sales and marketing system that is designed with the
market’s business community while serving the needs of the entire station. It is an
innovative program that provides clients with a specific market profile, which measures
attitudes, shopping habits and purchase history from pre-selected categories such as
retail, service and manufacturing industries. Click here to view all the business categories
measured. The program also includes a
complete analysis of the market’s communication habits – encompassing newspaper,
newspaper inserts, radio, television, direct mail and the Internet. Finally, the program
generates a complete demographic, life cycle and socio-dynamic outlook of the survey area. All this data is ready for
cross-referencing on Q (Qualitative) Software, Marshall Marketing’s proprietary, window-based software.
Using our proven approach, which incorporates seven
disciplined steps, Marshall Marketing’s
Exclusive Marketing system can provide your sales department with the tools necessary to
gain:
- An increase in the size of your market’s media dollars
- An immediate increase in share of your market’s media dollars
- An increase in your overall marketing revenue base
- A repositioning of your sales and marketing departments
- New dimensions of customer relations and client service
- The opportunity to dialogue with key decision makers of your current and prospective
clients
The value of Marshall Marketing’s Exclusive Marketing System is of
course the exclusivity. Establishing a client as a market leader entails providing a
service that is not comparable within a given market. The Exclusive Marketing System also
offers more consulting and training days than any other local market research provider. To
be contacted by a research & sales consultant and learn more about
Marshall Marketing's Exclusive
Marketing Marketing System, please email info@marshallmarketingusa.com.
Marshall Marketing's Non-Exclusive Marketing SystemÔ
Marshall Marketing's Non-Exclusive Marketing System has the strength of the
Exclusive program in its purpose and direction, but without the exclusivity. The
Non-Exclusive System is available to all media in a specific market and is designed to
provide an expansive amount of information on product categories and media. This system
helps clients better service their advertisers’ needs by giving them more information
about them and their customers. To be contacted by a research & sales consultant and
learn more about The Non-Exclusive Marshall Marketing Marketing System, please email
info@marshallmarketingusa.com.
Proprietary Questions
Marshall Marketing provides an invaluable service, which allows
local retailers and businesses to purchase proprietary questions on a local market’s
survey for a nominal cost. Having a retailer or business invest in a survey establishes
ownership, which translates into a commitment to the provider of the results. A
proprietary question takes custom research to the next level by allowing a
retailer/company to ask a question specific only to their business. A proprietary
question can be as simple as asking, "why not" or "please rate," but
the results can provide a significant wealth of invaluable information. This
opportunity further cements our clients as market leaders and true partners within the
local retail/business community. Click here to see an
example of a proprietary question. To be contacted by a research & sales
consultant and learn more about proprietary questions, please email
info@marshallmarketingusa.com.
Return-To-Sample (RTS)
Marshall Marketing’s Return-To-Sample provides an inexpensive and
efficient method of keeping a database alive and growing. A market’s entire sample or
a targeted group within the sample is re contacted to answer repeat or new questions.
These additional questions are then merged into the current database in Q (Qualitative)
Software. A Return-To-Sample provides immediate feedback on current additions and changes
occurring in the market, customer loyalty and the success of advertising campaigns. The
RTS allows for continuous dialogue with decision makers by making clients a constant
source of expertise. To be contacted by a research & sales consultant and learn more
about Return-To-Sample, please email
info@marshallmarketingusa.com.
The Marshall Poll
It took 20 years, but Marshall Marketing finally realized that the
expertise gained from years of research and consulting with TV stations was conducive to
creating a polling system for news departments. The Marshall Poll is an inexpensive method
of surveying the market to garner opinions on current events, views on political decisions
and reactions to news stories and content. Click here for more details on The Marshall Poll.
MM&C DataLink™
Marshall
Marketing offers this highly effective product that allows
clients to expand upon their MM&C database at a nominal cost.
Marshall Marketing DataLink provides specific demographic and
shopping information, additional local/regional/national product
category selection and prime time viewing. The socio-dynamic is
another dimension that can be added. Marshall Marketing DataLink
starts with an initial telephone survey geared to produce an
agreement to participate followed by a mailed questionnaire to
all willing participants. Once the data is collected, the
information is then merged into your current MM&C database. To
be contacted by a research & sales consultant and learn more
about Marshall Marketing DataLink, please email
info@marshallmarketingusa.com .
Station Check™
Marshall
Marketing’s Station Check is unique in the local television
industry. Station Check is an investigation into the true
success of your sales staff, station and industry. Station Check
allows clients to discover exactly how their station and sales
staff is perceived in the market. It also matches your account
executives’ strengths to what scores highest with your clients.
Station Check will compare your station and sales staff to that
of competing stations and other media in the market, bring
immediate attention to current and potential sales and service
problems and also create a recruiting tool for hiring people
that meet the expectations of your clients base. The data can be
stored right in your Q (Qualitative) Software. To be contacted
by a research & sales consultant and learn more about Marshall
Marketing Station Check, please email
info@marshallmarketingusa.com . |
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