Marshall Marketing is pleased to announce the development of The Marshall Poll. The Marshall Poll is the result of expertise and vision gained from providing the highest quality research and marketing intelligence. The Marshall Poll is an extension of our tried and true approach to information gathering and delivery.

What sets The Marshall Poll apart from any other similar product is the expertise that Marshall Marketing has about local TV stations. The Marshall Poll’s reliability and accuracy has been tested and remains on par with the excellence that is attributed to all Marshall Marketing products.

Marshall Marketing understands the need for immediate information about critical stories or issues, which is why The Marshall Poll offers same-day turnaround. In fact, order by noon and have the results for the 5p or 6p newscast. Order by three and have the results for your late news. The results sought will be delivered fully analyzed by deadline.

Use The Marshall Poll to research election related issues, viewer reaction to lead stories, feedback concerning time-sensitive topics happening in the local market or national stories that impact near home.

The Marshall Poll offers:

• An inexpensive method of keeping track of what is current in your market
• Insight into opinions on current events, election related issues and reactions to news stories and events
• Ongoing dialog between anchors and viewers
• Overnight research for testing time-periods, series topics, and scheduling
• News promotion, program promotion, and station slogan research
• Quick station client surveys- sales tool for pre and post marketing campaigns/ad recall
• Marshall Marketing expertise and consultation for questionnaire design
• Geographic and Demographic targeting
• Same day turn-around depends on targeted sample
• Submit survey by 12N, .wav file by 2p, for late news reporting
• 400-500 completed surveys
• Cross-tabbed results delivered by established deadline
• Media exclusivity in your market