Marshall Marketing has developed a system
that makes marketing intelligence and research actionable and relevant. This system
consists of seven disciplined steps . Think of
our approach as a game plan that eliminates guesswork while focusing on partnership
consultancy, quality research, on-going training and unmatched customer service. These seven steps also
detail our mission to provide marketing intelligence full circle, which speaks loudly of
our commitment to your success.
- Ascertainment (needs analysis) meetings to determine the marketing needs and business
goals of local retailers as well as the station itself. *
- Questionnaire development meeting.*
- Customized survey design.
- Data collection
- Telephone surveys
- Adults 18+
- Random digit dialing
- Completion number equal to desired sample size
- Age, income, gender, zip code (?)
- Data Delivery
- Packaged in Q2 Software™
- Software training
Data Analysis
- Sales training
- Generation and lifestyle analysis/training
- Market rollout
- Client-specific presentations
Tactics/strategy meetings (follow up)
- Return-to-sample
- On-going training
- On-going presentation development
*Marshall Marketing Exclusive Marketing System Only |
